Hooked on Fairway Milk Chocolate

Which is a shame, because the specialty supermarket is only located in New York and New Jersey, and the one the Louie parents visited was in Red Hook, Brooklyn.  Their almond-milk chocolate bark has a lot of depth and interest.  Also in Red Hook is Baked, the cupcake place that Serious Eats named among its twelve best in the city.  I did not try any of the flavors touted by the Serious Eats crew, whom I know to be rigorous and talented, but I must throw up a hearty WTF? based on the cupcakes I did eat (malted milk, pistachio, red velvet).  The icing was insubstantial as a cloud with unmemorable flavor, and the cake was dry and ditto to flavor.  I'm not just cranky because I got myself all the way down to Chinatown yesterday (a much shorter trip once I realized I needed to start from the east side this year) and The Doughnut Plant was closed.  Now, I understand that people have different needs from their cupcakes, and the pistachio one was at least interesting, plus the icing improves if it solidifies in the fridge for a few hours.  But I would not put this on a list of must-see New York attractions based on the cakes I tried.