They are very careful that their foods arrive intact, because when you are paying $25 for a small-sized coffee cake I suspect you are rather unhappy if it shows up on your doorstep in pieces. But really, is there any point in sending a box that could hold a Christmas ham that I have to hunt through for my bag of pancake mix and candy bar, after removing fourteen plastic air pillows? Just because the hot cocoa coffee cake is one of the most unbelievable things I have ever tasted and finally justifies the existence of Scharffen Berger chocolate, does that mean it needs to come in its own separate heavy box with huge amounts of filler? I appreciate that the box was cardboard and the filler was paper, but that doesn't excuse the air pillows. Fourteen! They do make compostable packing materials nowadays and everything.